Advertisement and promotion of medicines on the Internet

22 May 2019

9:30 a.m. - 11:45 a.m.

Conference hall of Business Centre “Illinsky”

8 Illinska Str.

Which of the available tools and resources are effective and why? How to assess resources in terms of compliance, efficiency and legality? What are consequences of violations?

Legal Alliance Company invites you to take part in the workshop devoted to legal aspects of medicines promotion on the Internet and get answers to the questions.

In particular, the following aspects of promotion in the net will be discussed:

• Own websites, specialized websites, landings, forums, messengers, social network, applications for smartphones, special programs, etc.
• Opportunities, risks, red lines
• Effectiveness vs law?
• Ethics vs fair competition?
• Step-by-step detailed instruction how to consider legislative requirements and reach the put objective

Marketing directors and managers, brand-managers, BD-managers, lawyers of pharmaceutical companies, owners and managers of Internet-resources for pharma are invited to participate.

WORKSHOP AGENDA

9:00 – 9:30 Registration. Welcome coffee

9:30 – 9:40 Key trends, challenges and opportunities for the pharma online

Oleksii Bezhevets, partner, attorney-at-law at Legal Alliance Company

9:40 – 10:10 Limits of allowed in medicines promotion on the Internet

• Requirements to advertisement and promotion of medicines on the Internet
• Peculiarities of RX medicines promotion on the Internet
• New regulation of language of communication: conclusions and recommendations

Natalia Abramovych, associate at Legal Alliance Company

10:10 – 10:30 Basic opportunities of medicines promotion in the net

• Promotion on company web-sites, independent information portals, social network, forums, blogs, mobile applications, etc.

Natalia Abramovych, associate at Legal Alliance Company

10:30 – 10:40 Coffee break

10:40 – 11:15 Cases on digital-promotion of medicines: consideration and assessment

• Peculiarities of digital-promotion of medicines on the example of using Internet-programs for HCP-specialists, mobile applications, YouTube, etc.
• Examples of successful and “not very much” promotion and advertisement

Dmytro Sudak, senior associate, attorney-at-law at Legal Alliance Company

11:15 - 11:30 Possible violations and consequences

• Possible legal qualification of violations of legislation at promotion on the Internet
• Sanctions and responsibility under the Ukrainian legislation
• Violations in international context: possible global consequences for international company

Dmytro Sudak, senior associate, attorney-at-law at Legal Alliance Company

11:30 – 11:45 Discussion. Questions and answers

Working languages: Ukrainian and Russian.

Participation fee: UAH 1,500 (early bird registration till May 15th), UAH 1,800 (since May 16th). Special discount 20% for clients of Legal Alliance Company

Preliminary registration of participants and accreditation of mass media required.

For more details call at: +38 (044) 425 4050, news@l-a.com.ua.

We will be glad to see you and your colleagues among participants of the event.