DEAR SIRS!
Legal Alliance Company invites you to visit a joint seminar with the participation of the leading lawyers in the practice of advertising, promotion and competition law, as well as experts from the State Inspectorate for Consumer Protection that will be held on July 24, (Wednesday) from 14.00 till 18.00. The topic of the seminar is the following: «ADVERTISING AND PROMOTION OF PHARMACEUTICAL PRODUCTS: BUSINESS REVIEW, RISK ANALYSIS, EXAMPLES OF INVESTIGATIONS».
The relevance of the event on the given topic is dictated by a numerous requests from our clients for a review of the most sought-after promotional activities of pharmaceutical companies. On the seminar we will also consider a case of the record fine imposition of about 16 million hryvnia for the Ukrainian pharmaceutical manufacturer PJSC "Pharmaceutical Company «Darnytsia» for the video that was broadcasted on national television in 2012.
Intense competition on the pharmaceutical market makes medicines manufacturers to fight for every potential customer. This often leads to unfortunate errors in advertising, promotion schemes and other means of promotion that are regulated by the rules of competition law and legislation in the field of advertising, consumer protection, etc.
The seminar will be useful for marketing managers, brand managers, compliance managers, BDM.
Venue: RAMADA ENCORE KIEV, conference halls «Singapore» and «Amsterdam» (Kyiv, Stolychne shose, 103)
Language: Russian / Ukrainian
PROGRAM
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13.30 – 14.00 |
Welcome coffee / Registration |
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Session 1. Promotional activities of pharmaceutical companies: OVERVIEW AND RECENT TRENDS, COMPLIANCE ISSUES 14.00 - 15.40 |
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14.00 – 15.40 |
OLEKSII BEZHEVETS, partner with Legal Alliance Company, MBA ANDRIY GORBATENKO, associated partner with Legal Alliance Company LIDIYA SANGAROVSKAYA-GURLACH, lawyer with Legal Alliance Company Overview and legal assessment of the promotional activities of pharmaceutical companies. The risks, benefits, and bottlenecks in terms of legal / ethical / international standards:
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15.40 – 16.00
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Coffee-break |
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Session 2. CONSUMER RIGHTS AND ACTIVITIES OF PHARMACEUTICAL COMPANY 15.40 – 17.00 |
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16.00 – 16.30 |
KOSTYANTYN BOIKO, junior lawyer with Legal Alliance Company
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16.30 – 17.00 |
Ivan Alekseev, chief specialist of control over promotional activities and trade within the State Inspection of Ukraine on Consumer Protection IVAN ALEKSEEV, chief specialist of control over promotional activities and trade with the State Inspectorate for Consumer Protection
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Session 3. COMPLIANCE WITH ANTITRUST LAWS IN ADVERTISING DRUGS: WHAT IS NOT ALLOWED AND WHAT TO CONSIDER, 17.00 – 17.40 |
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17.00 – 17.40 |
VICTORIA PTASHNYK, attorney-at-law, associated partner with Legal Alliance Company |
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17.40 – 18.00 |
Coffee-break |
FINANCIAL CONDITIONS:
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Registration fee |
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Before 19.07.2013 |
After 19.07.2013 |
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1000 hrn. |
1500 hrn. |
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Discount: |
Before 19.07.2013 |
After 19.07.2013 |
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For the clients of Legal Alliance Company, AIPM Ukraine members and AMOMD members |
20% |
800 |
1200 |
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+ 10% for the third participant from one company |
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REGISTRATION:
To register for the seminar, please fill out the registration form:
http://www.legalalliance.com.ua/rus/events
For any issues according registration and participation, please contact the Legal Alliance Company marketing department: by telephone +380 44 220 15 84 or by email duginova@la.com.ua.
Cancellation of registration and replacement:
The participant may cancel the registration till July 19, 2013 without paying the invoice, sending notice of cancellation by e-mail duginova@l-a.com.ua. For cancellations received after July 19, 2013, and also in case of participant’s absence on the seminar the sum of the invoice must be paid in full, a refund is not possible.
Replacements of the participants are made at any time with prior notification to the email address duginova@l-a.com.ua. By submitting an application for registration to the organizers, the participant agrees to the policy of registration cancellation and replacements.
OUR PARTNERS
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