Dmytro Aleshko Assigned to the Working Group of the Ministry of Health of Ukraine on Improvement of Legal Regulations Concerning Medical Products Advertising

Dmytro Aleshko, Partner with Legal Alliance, has been admitted to membership in the Ministry of Health Working Group on Improvement of the Legislation for Medical Products Advertising. The Working Group was developed according to the Ministry of Health of Ukraine Order № 467 from July 24, 2015.

In accordance with the Order the first Deputy Minister Oleksandra Pavlenko has been assigned to the position of the Working Group Head. Deputy Minister Viktor Shafransky and acting Chief of Pharmaceutical Activity and Pharmaceuticals Quality Control Directorate of the Ministry of Health Taras Lyaskovsky were appointed as Deputy Heads of the Working Group.

It should be reminded that for years «Legal Alliance» Company has been involved into evaluation and coordination process of promotional materials and advertising activity diagrams within various market segments and commodity groups. Company experts are engaged on a daily basis into promotional materials of different formats which include product information of the market actors with a high level of legislative regulation.

Due to dynamic and rapid development of pharmaceutical market which involves the highest degree of regulation, severe competition and frequently aggressive approaches to medical products promotion, the necessity to be certain of legal literacy of promotional materials constantly increases. The day-to-day experience of work on such requests gives our Associates the opportunity to provide expert and timely support to pharmaceutical companies’ managers who are involved into development, coordination and adaptation of such materials.